The Laminex Group is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand. We have a strong portfolio of brands including Formica and essastone, as well as Laminex, which is Australasia’s leading brand for decorative surfaces.
The company also produces raw wood panels, a vital product for decorative surfaces, and facilitates the distribution of both premium and trade products to customers. In addition, we supply a growing selection of components including doors, kits, and handle options, to complement our core range and provide further opportunities for development.
After successfully driving the integration of the decorative surfaces and wood panels industry, The Laminex Group is well positioned as the market leader, with extraordinary potential for innovation and growth.
Our Distribution Network
The Laminex Group has an extensive national distribution network in Australia with dedicated centres specialising in customer service and design selection. There are also over 8,000 independent marketing and information display centres across the country.
In addition, we have eight production facilities throughout Australia and New Zealand, designed to provide operational flexibility and efficiency. We also work with independent distributors in New Zealand to ensure access for customers in all regions.
The Laminex Group is a division of Fletcher Building Limited.
At The Laminex Group, our company culture reflects our vision, mission, intent, and values.
An innovative organisation delivering fashionable surface solutions.
- To be the leading marketer, distributor, and manufacturer of fashionable surface solutions and related products in Australasia.
- To achieve this by being cost-competitive and innovative.
- To value customer relationships and provide the best solutions by understanding our capabilities and customers’ individual needs.
- To nurture business partnerships and foster an environment where our employees are valued and empowered to achieve their goals.
- To increase our value to our customers, owners, and ourselves.
Customer intimacy is intrinsic to the way we manage our business. Importantly, it is our intention to:
- Build long-lasting relationships and bonds with our customers.
- Have a detailed understanding of individual customers, their business and our ability to improve the value of the relationship.
- Know the people we sell to and the products and services they need.
- Deliver the best total solution for our customers by understanding our capabilities and their individual needs.
- Understand that our greatest asset is customer loyalty.
We value our people. They are the key to our success.
The Laminex Group strives to provide a safe, fair workplace with competitive rewards, advancement based on merit, and recognition for work well done. We also encourage a balance between work and home life. It is our belief that everyone is responsible for achieving these goals.
We value our communities and our environment.
Our business cares about the world in which it operates. We strive to maintain good relationships with our communities, and we act responsibly towards the environment.
We value our customers.
The Laminex Group exists to meet the needs of our customers. We strive to be our customers’ suppliers of choice by implementing fair business partnerships and product and service excellence.
We value innovation, excellence and results.
We encourage innovation and entrepreneurial flair. We constantly seek out better ways of working and take responsibility for our actions. We believe that results are the true measure of success and so strive to achieve excellence for shareholders, customers, communities, and each other.
We value high ethical standards of behaviour.
Importantly, we treat others in the way we would like to be treated. We respect each other and act with honesty, openness and integrity in all that we do.
We value teamwork and supportive leadership.
Our leaders encourage individual accountability, and support and empower our people. We work as a team, breaking down barriers to co-operation and doing our best to help one another succeed.
Executive General Manager
David Surveyor is the Executive General Manager for The Laminex Group. He joined the company in January 2008 as General Manager of Marketing and Export, taking over the responsibility of Sales soon after. His responsibilities included the management of the national marketing function as well as the states profit and loss businesses and export function.
He moved back to Australia to take up the position after a successful stint as President of Blue Scope Steel Lysaght in Malaysia.
General Manager, Finance
Andrew Webster joined The Laminex Group in 1991, commencing his career in the Corporate Finance team. He then held Financial Controller roles at both the Cheltenham (VIC) and Gympie (QLD) manufacturing facilities. Returning to Melbourne in 1999, he spent eight years in senior operational finance roles, including integrating the Formica, Wesfi and FWP businesses into The Laminex Group. Andrew was appointed Corporate Finance Manager in 2007, a position he held until his appointment to General Manager Finance in December 2011.
Andrew holds a Bachelor of Business (Accounting) from Monash University and is also a qualified Certified Public Accountant.
General Manager, Manufacturing
Graham Andrew joined the Messer Group in South Africa where he held various Sales Management positions over a 10 year period. In 1997 Graham accepted a post in Malaysia to set up a new Messer Group Joint Venture company and later took the position of Managing Director for the Messer Group subsidiary in Indonesia. After six years in South East Asia, Graham spent three years in the UK as Managing Director for Air Liquide UK, before immigrating to Australia and joining The Laminex Group in 2007.
Graham has a Chemical Engineering degree from University of Witwatersrand (Johannesburg) and a MBA from Heriot Watt University (Edinburgh).
General Manager, Human Resources
Jo started her career in Retail working for Myer in a variety of Human Resources roles. Having gained extensive experience in HR line positions, Executive Recruitment and Manpower Planning/Succession Planning, Jo moved to the Financial sector working for the National Australia Bank (NAB). During the next five years she worked in Executive Development, a variety of HR management project work and as a Global Performance Improvement Consultant working with the Global Wholesale Bank. Jo joined The Laminex Group in 1999.
General Manager, Marketing
George is General Manager, Marketing for The Laminex Group and has been with the organisation since 2010.
He is an MBA (MGSM Sydney) qualified, senior executive who has gained extensive commercial experience in manufacturing, distribution and service organisations within a number of industrial market segments. As General Manager Sales and Marketing for the Housing Industry Association (HIA), George was successful in elevating HIA’s profile amongst industry and consumer audiences and expanding the Association to the nationally operating organisation that it is today. George led Sales, Marketing and Acquisitions for Parbury - a division of the Alesco Group Of Companies and has also held management roles in Dulux, Taubmans Paints, Stoddart Metals and the Mirotone Group of Companies.
General Manager, Sales (Acting)
Martin commenced his career with The Laminex Group in September 2006 as the State Manager, NSW/ACT.
Prior to joining the company Martin’s roles included sales, manufacturing and general management across a wide range of businesses within the building materials industry, working for CSR, Boral and Brickworks Limited.
Martin’s formal education comprises of a Bachelor of Engineering and a MBA from the University of NSW/AGSM.
As Regional General Manager, NSW/ACT with The Laminex Group, Martin is responsible for ten sales, distribution and manufacturing sites and over 160 staff.
General Manager, Strategy and Business Development
Duncan commenced his career in IT working for a global IT distribution company. Prior to joining The Laminex Group, Duncan was employed in the steel industry with BlueScope Steel where he held several roles in Strategic Marketing, Strategy and Corporate Development, International Business Development and finally was responsible for a new business start-up in Asia.
As Group Business Development Manager, his responsibilities include Strategy and Business Development as well as the export function. Duncan joined The Laminex Group in 2010 and was appointed to the Management Committee in December 2011.
We value our employees and acknowledge that they are key to the success of the business. For this reason, we put safety first, in everything that we do.
We have invested significant resources into a broad range of safety, health, and wellbeing programs including our 'Zero Harm' initiative. This aims to ensure that the company fosters a positive culture - one that champions the safety of its people, visitors, and contractors.
|The Laminex Group acquired Geraldton Independent Building Supplies.|
Refurbishment of the manufacturing plant in Gympie Queensland.
|Relocated Timber Veneers operations from Welshpool, Western Australia, to Cheltenham, Victoria.|
Survived the Global Financial Crisis.
|The Laminex Group announces plans to upgrade its Dardanup and Kumeu particleboard facilities.|
|The Laminex Group merged Formex and Formica brands under one powerful brand: Formica – World’s Favourite Laminate.|
|The Laminex Group New Zealand launched combining Formica NZ, Fletcher Wood Panels, Scott Panels and Hardwood.|
|The Laminex Group Australasia is acquired by Fletcher Building. The Laminex Group operates as a separate division within the Fletcher Building Products group of companies.|
|Laminex Industries acquires WESFI Manufacturing to form the largest decorative surfaces business in Australia.|
|Laminex Industries acquires the Formica operation in Australia and New Zealand.|
|CVC purchases the BTR Nylex building products group and the Amatek Pty Ltd is formed.|
|New corporate identity for Laminex Industries is introduced.|
ACI Ltd taken over by BTR Nylex.
|Australia's first MDF mill established at Wagga Wagga.|
Formica acquires the New Zealand assets of Laminex Industries, a division of Alex Harvey.
|Laminex Industries formed within ACI embracing both AV Wehl and Laminex.|
|ACI increases shareholding in AV Wehl to 60 per cent.|
|AV Wehl obtains both Laminex and Charles Hope & Co.|
|ACI buys 28 per cent interest in AV Wehl.|
|AV Wehl Industries Limited floats as a public company.|
|Formica New Zealand plant at Papakura opens.|
|Laminex becomes a wholly owned subsidiary of ACI, Sykes remains Managing Director.|
|Brothers Ron and Gordon Trewin (builders) purchase shares in small cabinetmaking business of Alfred Wehl.|
|First laminate press installed at Cheltenham.|
|Sykes visits USA to study decorative laminates.|
|Laminex Pty Ltd registers as company: RM Sykes and AE Beck shareholders.|
Colour and Design
The Laminex Group is committed to innovation and design excellence, providing exciting and inspiring integrated product solutions for a myriad of residential and commercial projects and applications. With a colour palette of over 400 decors, including solid colours, woodgrains, stone looks and patterns across a variety of products and brands, The Laminex Group offers a comprehensive range of carefully considered colour options in line with current interior trends.
The Laminex Group analyses global trends and works closely with the Australian design industry to interpret these for the local market. As a result, it remains at the forefront of colour, design, and innovation, with an evolving product portfolio that spans well beyond laminated surfaces.
The Laminex Group is a leading manufacturer and distributor of decorative surface solutions for the Australian and
New Zealand markets. To complement our domestic Sales and Marketing team The Laminex Group operates an Export Department to market our extensive range of products worldwide.
The Laminex Group sells the following products:
Medium Density Fiberboard (MDF)
- The Laminex Group manufactures Medium Density Fiberboard (MDF) from its state-of-the-art facilities using Pine from renewable forestry plantations. The combination of these two factors makes Australian MDF higher quality than products sourced from many other countries.
- MDF is suitable for all high quality applications where a fine surface, light colour, low formaldehyde, and consistent quality is required while also meeting the various world quality standards for MDF.
- Standard MDF for export is CARB Phase 2 accredited, F3S (E0) and Japanese Industrial Standard (JIS) approved.
- Other MDF products such as F4S (Super E0) can be exported upon request.
- MDF is accredited to the environmental standards of ECO-Specifier and PEFC systems.
High Pressure Laminate (HPL) and Low Pressure Laminate (LPL)
- The Laminex Group supplies an extensive colour range of High Pressure Laminate (HPL) inspired by the latest global colour and design trends.
- The Laminex Group HPL has been specified and used in major projects all over the world.
- A range of decorated panel products (LPL) can be supplied to complement our range of HPL colours and designs.
- Particle board and MDF decorating facilities in Australia can match LPL with HPL colour and edging products to give you a total solution for your project.
- Products such as HPL wet area paneling and solid surfaces along with other products in The Laminex Group's range can also be supplied to international customers.
The Laminex Group’s extensive range of products enables us to find the right design and colour solution for you.