About us

Corporate Information

Laminex Australia is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia. We have a strong portfolio of brands including Formica and essastone, as well as Laminex, which is Australasia’s leading brand for decorative surfaces.

The company also produces raw wood panels, a vital product for decorative surfaces, and facilitates the distribution of both premium and trade products to customers. In addition, we supply a growing selection of components including doors, kits, and handle options, to complement our core range and provide further opportunities for development.

After successfully driving the integration of the decorative surfaces and wood panels industry, Laminex Australia is well positioned as the market leader, with extraordinary potential for innovation and growth.

Our Distribution Network

Laminex Australia has an extensive national distribution network in Australia with dedicated centres specialising in customer service and design selection. There are also over 8,000 independent marketing and information display centres across the country.

In addition, we have eight production facilities throughout Australia, designed to provide operational flexibility and efficiency. We also work with independent distributors to ensure access for customers in all regions.

Laminex Australia is a division of Fletcher Building Limited.

Company Philosophy

At Laminex Australia, our company culture reflects our vision, mission, intent, and values.


An innovative organisation delivering fashionable surface solutions.


  • To be the leading marketer, distributor, and manufacturer of fashionable surface solutions and related products in Australasia.
  • To achieve this by being cost-competitive and innovative.
  • To value customer relationships and provide the best solutions by understanding our capabilities and customers’ individual needs.
  • To nurture business partnerships and foster an environment where our employees are valued and empowered to achieve their goals.
  • To increase our value to our customers, owners, and ourselves.


Customer intimacy is intrinsic to the way we manage our business. Importantly, it is our intention to:

  • Build long-lasting relationships and bonds with our customers.
  • Have a detailed understanding of individual customers, their business and our ability to improve the value of the relationship.
  • Know the people we sell to and the products and services they need.
  • Deliver the best total solution for our customers by understanding our capabilities and their individual needs.
  • Understand that our greatest asset is customer loyalty.

Our Values

We value our people. They are the key to our success.

Laminex Australia strives to provide a safe, fair workplace with competitive rewards, advancement based on merit, and recognition for work well done. We also encourage a balance between work and home life. It is our belief that everyone is responsible for achieving these goals.

We value our communities and our environment.

Our business cares about the world in which it operates. We strive to maintain good relationships with our communities, and we act responsibly towards the environment.

We value our customers.

Laminex Australia exists to meet the needs of our customers. We strive to be our customers’ suppliers of choice by implementing fair business partnerships and product and service excellence.

We value innovation, excellence and results.

We encourage innovation and entrepreneurial flair. We constantly seek out better ways of working and take responsibility for our actions. We believe that results are the true measure of success and so strive to achieve excellence for shareholders, customers, communities, and each other.

We value high ethical standards of behaviour.

Importantly, we treat others in the way we would like to be treated. We respect each other and act with honesty, openness and integrity in all that we do.

We value teamwork and supportive leadership.

Our leaders encourage individual accountability, and support and empower our people. We work as a team, breaking down barriers to co-operation and doing our best to help one another succeed.

Executive Management

Andrew Webster
General Manager, Finance

Andrew Webster joined The Laminex Australia in 1991, commencing his career in the Corporate Finance team. He then held Financial Controller roles at both the Cheltenham (VIC) and Gympie (QLD) manufacturing facilities. Returning to Melbourne in 1999, he spent eight years in senior operational finance roles, including integrating the Formica, Wesfi and FWP businesses into Laminex Australia. Andrew was appointed Corporate Finance Manager in 2007, a position he held until his appointment to General Manager Finance in December 2011.

Andrew holds a Bachelor of Business (Accounting) from Monash University and is also a qualified Certified Public Accountant.


jo mccabeJo McCabe
General Manager, Human Resources

Jo started her career in Retail working for Myer in a variety of Human Resources roles. Having gained extensive experience in HR line positions, Executive Recruitment and Manpower Planning/Succession Planning, Jo moved to the Financial sector working for the National Australia Bank (NAB). During the next five years she worked in Executive Development, a variety of HR management project work and as a Global Performance Improvement Consultant working with the Global Wholesale Bank. Jo joined Laminex Australia in 1999.


Paul Lavelle
Paul Lavelle
General Manager, Sales

Paul joined Laminex Australia in November 2013 after an extensive career in fast moving consumer goods.  Commencing his career with Unilever Australia, Paul went on to senior sales and category roles with Johnson & Johnson Pacific.  He then relocated to Auckland to lead the Global Sales Best Practice programme at Fonterra Brands before moving to Singapore as Regional General Manager for Sales across Fonterra Brands Asia/Middle East.  Paul went on to hold General Management positions in Taiwan & Vietnam before returning to Australia and joining George Weston Foods.

Paul holds a Bachelor of Business from Swinburne University and an MBA (Exec) from the University of New South Wales.


kevin foster

Kevin Foster
General Manager, Supply Chain

Kevin Foster joined Laminex Australia in September, 2012 as General Manager Supply Chain. Prior to joining the company Kevin was employed by BHP and BlueScope Steel where he held a variety of roles in the areas of Manufacturing Management, Business Strategy, Organisational Transformation, and Supply Chain Management, including the role of Regional Vice President of Supply Chain and Sourcing – South East Asia. Kevin has worked in New Zealand, South East Asia and Australia.

Kevin has a Metallurgical Diploma and a Chemical and Materials Engineering Degree from the University of Auckland


Zack ChisholmZack Chisholm
General Manager, Business Systems

Zack joined Laminex Australia in May 2014 moving across from a sister company Stramit Building Products. Zack has been in the IT industry for 18 years and has gained extensive experience working across several industries including manufacturing, distribution, finance and supply chain. As a senior IT professional Zack is passionate about exploiting technology to drive organisational growth and performance.


We value our employees and acknowledge that they are key to the success of the business. For this reason, we put safety first, in everything that we do.

We have invested significant resources into a broad range of safety, health, and wellbeing programs including our 'Zero Harm' initiative. This aims to ensure that the company fosters a positive culture - one that champions the safety of its people, visitors, and contractors.


2010The Laminex Group acquired Geraldton Independent Building Supplies.
Refurbishment of the manufacturing plant in Gympie Queensland.
2009Relocated Timber Veneers operations from Welshpool, Western Australia, to Cheltenham, Victoria.
Survived the Global Financial Crisis.
2005The Laminex Group announces plans to upgrade its Dardanup and Kumeu particleboard facilities.
2004The Laminex Group merged Formex and Formica brands under one powerful brand: Formica – World’s Favourite Laminate.
2003The Laminex Group New Zealand launched combining Formica NZ, Fletcher Wood Panels, Scott Panels and Hardwood.
2002The Laminex Group Australasia is acquired by Fletcher Building. The Laminex Group operates as a separate division within the Fletcher Building Products group of companies.
2001Laminex Industries acquires WESFI Manufacturing to form the largest decorative surfaces business in Australia.
1999Laminex Industries acquires the Formica operation in Australia and New Zealand.
1998CVC purchases the BTR Nylex building products group and the Amatek Pty Ltd is formed.
1990New corporate identity for Laminex Industries is introduced.

ACI Ltd taken over by BTR Nylex.
Formica Plastics Pty Ltd (Australian subsidiary of the Formica Corporation USA) changes its name to Formica Australia Pty Ltd.

1982Australia's first MDF mill established at Wagga Wagga.
Formica acquires the New Zealand assets of Laminex Industries, a division of Alex Harvey.
1980Laminex Industries formed within ACI embracing both AV Wehl and Laminex.
1972ACI increases shareholding in AV Wehl to 60 per cent.
1971AV Wehl obtains both Laminex and Charles Hope & Co.
1965ACI buys 28 per cent interest in AV Wehl.
1963AV Wehl Industries Limited floats as a public company.
1959Formica New Zealand plant at Papakura opens.
1958Laminex becomes a wholly owned subsidiary of ACI, Sykes remains Managing Director.
1956Brothers Ron and Gordon Trewin (builders) purchase shares in small cabinetmaking business of Alfred Wehl.
1952First laminate press installed at Cheltenham.
1946Sykes visits USA to study decorative laminates.
1934Laminex Pty Ltd registers as company: RM Sykes and AE Beck shareholders.

Colour and Design

Laminex Australia is committed to innovation and design excellence, providing exciting and inspiring integrated product solutions for a myriad of residential and commercial projects and applications. With a colour palette of over 400 decors, including solid colours, woodgrains, stone looks and patterns across a variety of products and brands, The Laminex Australia offers a comprehensive range of carefully considered colour options in line with current interior trends.

Laminex Australia analyses global trends and works closely with the Australian design industry to interpret these for the local market. As a result, it remains at the forefront of colour, design, and innovation, with an evolving product portfolio that spans well beyond laminated surfaces.


Laminex Australia is a leading manufacturer and distributor of decorative surface solutions for the Australian and
New Zealand markets. To complement our domestic Sales and Marketing team Laminex Australia operates an Export Department to market our extensive range of products worldwide.

Laminex Australia sells the following products:

Medium Density Fiberboard (MDF)
  • Laminex Australia manufactures Medium Density Fiberboard (MDF) from its state-of-the-art facilities using Pine from renewable forestry plantations. The combination of these two factors makes Australian MDF higher quality than products sourced from many other countries.
  • MDF is suitable for all high quality applications where a fine surface, light colour, low formaldehyde, and consistent quality is required while also meeting the various world quality standards for MDF.
  • Standard MDF for export is CARB Phase 2 accredited, F3S (E0) and Japanese Industrial Standard (JIS) approved.
  • Other MDF products such as F4S (Super E0) can be exported upon request.
  • MDF is accredited to the environmental standards of ECO-Specifier and PEFC systems.
High Pressure Laminate (HPL) and Low Pressure Laminate (LPL)
  • Laminex Australia supplies an extensive colour range of High Pressure Laminate (HPL) inspired by the latest global colour and design trends.
  • Laminex Australia HPL has been specified and used in major projects all over the world.
  • A range of decorated panel products (LPL) can be supplied to complement our range of HPL colours and designs.
  • Particle board and MDF decorating facilities in Australia can match LPL with HPL colour and edging products to give you a total solution for your project.
Other products

Products such as HPL wet area paneling and solid surfaces along with other products in Laminex Australia's range can also be supplied to international customers.

Laminex Australia’s extensive range of products enables us to find the right design and colour solution for you.