CREATIVE RATIONALE

The Laminex Group is Australia's leading marketer, distributor and manufacturer of fashionable surface solutions. With a complete portfolio of Australia's leading brands, The Laminex Group will have a solution to meet your specific needs.

The Laminex Group now has a new visual identity, which reflects the professional, dynamic, fashionable business approach of our company.

The rationale for the development of our new Corporate Identity centres around a customer centric view of how and why our products exist and how they contribute to our end user applications.

Our products are part of our customer's lives - the surfaces they touch, work and play on.

Colour is a major driver of the richness of our offering. Hence our new Corporate Identity is a natural and dynamic expression of our offering.

The development of our logo reinforces our prime offering - depth and breadth of choice and range of colour to suit the needs and moods created by our products. The availability of four colourways further reinforces the variety and flexibility of the design and ultimately speaks of the creative freedom that The Laminex Group products will deliver to the built environment.

The Laminex Group corporate identity is now available as a screensaver.

Download Screensaver (PC Version Only - 256K)



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